Julie Anne Herrin

Julie Anne Herrin, Senior Marketing & PR Manager Zimbio & StyleBistro

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I am passionate about marketing and have over 11 years of experience working within sales focused businesses. The paradigm shift currently occurring with the addition of social media marketing is fascinating to me as it is truly a game changer. The ability to liaise within groups at all levels of an organization is something I excel at. This, combined with solid communication skills enables me to successfully lead cross-functional teams bridging channels, roles, and even organizations. I have a proven aptitude for simultaneously and effectively managing large numbers of projects end-to-end but never fail to infuse each with an extra dose of creative energy! I have a wide array of experience in product marketing, campaign development, promotions, local search marketing and sales drawn from the consumer packaged goods, retail, and event industries.

Marketing Consultant - Retail Marketing, Social Media Marketing & Local Search Marketing Expert at Freelance

June 2010 - December 2011

• Designed social media plans for non-profit, service and retail organizations to engage target audience members in a conversation with brands and increase desired behavior; sales, attendance and/or awareness • Developed a presence for companies on LinkedIn, Yelp, Twitter, Facebook, YouTube, MeetUp, FourSquare, GoWalla, and Twitter and Facebook Places based upon their organizational goals and objectives • Reviewed existing social media strategies for organizations based both nationally and internationally and generated analysis analyzing strengths, weaknesses and opportunities for growth • Assisted companies in developing marketing strategies and associated promotions to drive sales, promote their services, increase customer loyalty and raise consumer involvement with their brand • Examined and ensured efficacy of all local listings and improved local search result placement on a variety of search platforms using business listing identity managers, state directories, vertically relevant sites, etc

Retail Marketing at Benjamin Moore & Co.

May 2006 - July 2009

• Managed West Coast marketing efforts for both brand and product for Benjamin Moore Paints • Researched, negotiated, executed and managed all cable, print, and digital media buys for the market • Conceived, planned, & executed over 40 events annually to target contractors, designers & consumers • Worked with over 360 independent retailers as a marketing, advertising, and public relations resource • Managed brand alliance and associated marketing efforts, both online and in-store with Wells Fargo Bank’s Home Equity Group, Sunset Magazine and Dwell • Designed and sold successful annual group marketing program into 4 major media markets • Assisted with and executed launch campaigns for Aura, resulting in highest retailer buy-in nationally • Brand metrics and sales indicated West Coast awareness and growth far exceeded national average

Sales Manager - Canon USA at BDS Marketing

2004 - 2006

•Managed regionally distributed team of 20 in-store sales representatives over a four state territory •Supported sales efforts with unique marketing collateral •Sales increased to over $2.3 million during first six months in position •Led regular in-person training group sessions for both sales representatives and retail associates •Conducted regular team conference calls to educate, direct, and motivate sales team •Interviewed, hired, trained, and coached sales people to generate increased sales •Coordinated with retail management to evaluate and fulfill merchandising needs

Territory Administrator - EPSON at Mosaic Sales Solutions

2003 - 2004

•Successfully administrated and supervised 120-person sales team over a five state territory •Recruited, interviewed, hired, and trained in-store sales representatives of Epson printers •Created and maintained detailed schedules for all sales representatives to stay within budget •Communicated new product and program developments to sales team •Wrote and distributed compelling company newsletter

Junior Meeting Planner at Meeting Sites Pro

2001 - 2002

•Conducted over 150 national and international searches for entertainment and meeting venues •Prepared comprehensive venue and event presentations for clients •Coordinated between sales departments of hotels, vendors, and clients •Clients included leading Fortune 500 companies such as Sony, Pepsi, and Johnson & Johnson •Designed training presentations for new employees and meeting-planner certification course

Senior Trade Marketing and Public Relations Manager at Zimbio

January 2012

-Designed company-wide social media strategy resulting in significant increases in community engagement and growth -Mobilized trade PR strategy leading to immediate engagement with key trade audiences and legitimization of brand amongst targeted demographic -Community Manager across multiple social platforms including Facebook, twitter, YouTube, and Pinterest for over 500,000 followers -Tagline composing machine

University of San Diego

1999 – 2002

BBS

Viewpoint School

1994 – 1998